Pakistani jewellery gaining foothold in China via branding and live e-commerce

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Original article found in China Economic Net, click here.

“If Pakistani gemstones want to gain a foothold in the Chinese market, it’s compulsory to meet certain testing standards, such as authoritative appraisals from Peking University and China University of Geosciences. The inspection report with the China Metrology Accreditation seal can be used for product quality evaluation, results and judicial appraisal. This is the standard of China National Accreditation Service for Conformity Assessment, which means that this inspection agency is accredited in China,” Jewelry appraiser Zhang Kaixiang, founder of Shangyinian Amber told CEN.

Image: China Economic Net © Courtesy Wang Xiaotong

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