GRAFFABULOUS: Graff’s Greatest Coming Together of Rare Gemstones
High jewellery collections are often created around themes, riffing on heritage motifs that speak to the brand’s DNA, where gemstones and diamonds are meticulously selected for their radiance and beauty to fit into the chosen concept. But there comes the rare occasion when the beauty of the gemstones is so great that no superfluous themes are necessary. The extraordinary stones themselves lead the design of each jewellery piece and dictate the look and feel of the collection. Such is the case for Graff’s latest high-jewellery campaign, which sees the greatest gathering of gemstones ever seen in an assemblage of its kind.