USA: Nivoda US Market Report

USA: Nivoda US Market Report

All figures are from Nivoda’s sales data for natural gemstones sold to the US through its platform, net of returns, as presented by Pia Tonna, GM Gemstones, Nivoda. They show Nivoda’s sales, not the total US market. Period: April 30 – October 30, 2026, compared with October 30, 2025 – April 29, 2026.

In Nivoda’s data, the US is a quarter of natural gemstone demand, and its share is rising. US buyers accounted for 25.1% of Nivoda’s global natural gemstone sales value, up from 24.0%. Over the past six months, Nivoda’s US gemstone sales value grew 30% and the number of stones sold grew 29%. The number of US retailers buying gemstones on Nivoda rose 32%. Average value per stone rose 6% and average price per carat rose 13%.

Sapphire leads Nivoda’s US sales at 60.9% of value, up from 56.8%. Emerald had the biggest share gain of any gem, up 7.5 points to 19.0%, while ruby fell 10.4 points to 8.8%. By color, green now leads at 36.1% of value, up 12.5 points, ahead of blue at 28.1%, which was nearly flat. Within sapphire, blue is still the largest color at 39.0% (−2.0 pts). Green (+7.3), orange (+5.0) and yellow (+4.3) gained, while teal (−7.7) and pink (−7.0) lost share. Oval is still the top shape at 32.8% and held steady. Emerald and octagonal cuts rose 8.9 points to 26.5%, which looks consistent with the emerald surge.

By origin, Sri Lanka (26.2%) and Madagascar (20.2%) remain Nivoda’s largest US sources, and both gained share. The biggest gains were Zambia (+5.1 pts, to 14.2%) and the United States (+3.8, to 10.5%), with Mozambique also up 3.0 to 9.5%. Within sapphire, Sri Lanka and Madagascar together supply 72.9% of US value. Montana’s share of US sapphire value rose from 11.7% to 17.2%. Colombia rose 3.7 points to 4.3%, but Nivoda notes this comes from a small number of emerald sales and should be treated as lumpy.

By size, Nivoda’s US sales are shifting toward 3–5 ct stones, which gained 8.2 points to 22.8% of value. The 1–2 ct (31.2%) and 2–3 ct (27.2%) ranges still lead but lost share, as did stones of 5 ct and over (−2.3 pts, to 9.4%). Stones under 1 ct gained 1.7 points to 9.4%. Eye-clean stones now make up 58.9% of value (+3.1 pts) and MI stones fell to 1.1%.