InColor Magazine Gets New Publisher



The International Colored Gemstone Association (ICA) has announced that its quarterly publication, InColor, will now be published by Befindan Media, publisher of Jeweller, a business-to-business magazine for the jewellery industry.

Established in 1984, the ICA is the peak international body promoting the global colored gemstone industry. InColor will undergo a redesign and relaunch, with the tagline, ‘Celebrating gemstone beauty’ under new publisher Ms. Angela Han.

ICA president Clement Sabbagh said, “ICA is delighted to be working with Befindan Media who,with their renowned expertise and experience, will ensure InColor maintains its standing as a leading publication for the colored gemstone trade.”

Discussions about the new venture first began in late 2019. The process included a thorough review by Befindan Media to analyze the international colored gemstone market and InColor’s reach and readership.

“InColor has been a vitally important part of ICA’s communication since 2004,” Mr. Sabbagh explained. “Having a publisher like Befindan Media will greatly enhance our flagship publication by ensuring that we continue to provide the industry with the most interesting and colorful content from the leading gemstone experts around the world.”

Ms. Han, who acquired Jeweller in 2020, believes the two publications are great stable mates. “Jeweller already has a prestigious worldwide reputation and authority, and with the addition of InColor to our portfolio, we believe we can help take the ICA and its magazine into a new era.

“While our magazine is based in Australia, our website recently reached the #1 position in the world for jewellery trade publications, according to Alexa, and there is no doubt that InColor will benefit from our strong position,” Ms. Han said. Alexa is an Amazon company that measures and reports global rankings of website readership and traffic.

Ms. Han explained that InColor has been redesigned with an exciting new masthead and look, and will be “an amazing showcase for beautiful gemstones”.

“InColor will continue to be mailed directly to all ICA members and affiliated bodies and we have developed a new, large database of well-targeted readers, gemstone buyers and jewellery designers,” Ms. Han said.

More information:

International Colored Gemstone Association

Gary Roskin │ Chief Executive Officer | │ +1 212 620 0900

Befindan Media

Angela Han │ Publisher | │ +61 3 9696 7200