Isabelle Lum

Isabelle Lum is a distinguished professional in the jewelry industry, bringing a unique blend of expertise in psychology, marketing, and gemology to Benny’s Gems Creations, a renowned jewelry company in Singapore with over 40 years of experience. She holds a double major in Psychology and Marketing from Murdoch University and a Graduate Gemologist credential from the Gemological Institute of America (GIA), specializing in Applied Jewelry Professional and Business Development.

At Benny’s Gems Creations, Isabelle plays a pivotal role in overseeing the design process, curating exquisite collections, and managing client relationships. Her background in psychology allows her to connect deeply with clients, understanding their needs and desires to create truly personalized pieces. Her marketing acumen ensures that each creation is not only a work of art but also strategically positioned in the market.

As an Applied Jewelry Professional, Isabelle combines her technical knowledge of gemstones with her business development skills to drive the growth and success of Benny’s Gems Creations. Her ability to translate clients’ visions into stunning, bespoke pieces has earned her a loyal clientele and widespread acclaim in the industry.

Isabelle Lum is passionate about creating timeless jewelry that celebrates life’s precious moments. Her meticulous attention to detail, innovative approach, and dedication to excellence continue to elevate Benny’s Gems Creations, solidifying its reputation as a leader in bespoke jewelry.