1.

All ICA members-are ethical, important gem merchants- the type of supplier a serious buyer wants to meet.

2.

530 members –many are potential exhibitors who TRUST their organisation.

3.

No international show specific to Gemstones in Europe or Middle East.

4.

Tax free customs regime in Dubai.

5.

Dubai Government support means major financial contributions and operations support in Dubai.

6.

ICA has a long term and close relationship with associated industry associations-many of whom will help publicise and support our show.

7.

Trade fair organisers have put very little back into the jewellery industry which brings them exhibition profits. All profits will go back to the promotion of the colored gem industry.

8.

The major current trade fairs are massive-2000 plus exhibitors-serious buyers cannot get to see most of the displays and have no time, or find it difficult, to meet new suppliers and determine the quality of either the product or the supplier. The ICA branding will give buyers confidence. The size of the show means every exhibitor will have the opportunity to meet every buyer.

9.

Some show organisers treat the coloured stone industry as second class, behind the jewellery and watch industries and therefore generally gemstone merchants are given poorer locations and support at trade fairs.

10.

See note 3. There is no focused international Gem Fair outside Tucson

11.

The fair will be attractive to major retailers, manufacturers, designers, fashion houses, wholesalers and importers worldwide.

12.

Most major retail jewellery organisations today prefer to design and manufacture their own jewellery and purchase their own gems directly. This trend is growing and therefore so will demand for quality loose gems.

13.

The diamond margins are low and have helped precipitate the trend towards colored stones where the margin has been preserved.

14.

The ICA has a massive network of members across the world, who have access to the most influential and important gem buyers. Through this network, and through other methods, the ICA intends to build a data base of the top 20% of buyers. This upper echelon will be further graded into 10 classifications. Our marketing plan is unique and will involve personal contact with this special buyers group.

15.

Because of the ICA’s unique position of special relationships within the industry as well as financial and operational assistance we are also able to spend 35% of the income from booth sales on attracting the right buyers.

16.

The Middle East marketing will be handled by DMCC working closely with a jewellery publicity organisation. Once again the marketing to the important buyers using personal contact is our main strategy.

17.

Six weeks before the show a beautiful catalogue will be circulated to interested buyers together with special invitations. Thousands of catalogues will be distributed with a fashion jewellery magazine throughout the Middle East at this time.

18.

Without spending any of our advertising budget ICA has been able to sell 70% of the available booth space within 3 months of signing the agreement with Dubai.

19.

Serious buyers go to trade fair to find new products and new suppliers-This is very difficult given the nature of these massive trade fairs, buyers become tired, confused and find it difficult to assess the quality and price.

20.

Many of the potential buyers for gemstones are already exhibiting at the major trade fairs, and have little or no time to actually look around at these events.

21.

The ICA show, with a focus on loose gems, will be an event where serious buyers can concentrate on the task of finding new suppliers and products in a calm, relaxing, luxurious and business like environment.

22.

Buyers will enjoy coming to ICA trade fair-they will be looked after, they will achieve their goals and they will have fun. Events surrounding the show, including a cocktail party and dining? will be great networking events with good food.

23.

Dedicated website for the show-should be highlighted wherever possible with all our communications.